TBOWT 034 – Selling Books by the Truckload: A Recap of the Association of Publishers for Special Sales Conference
January 12, 2014
Today’s episode is with Dave Mattingly of Blackwyrm Publishing, and Peggy and Larry DeKay. It turns out we all attended the APSS (Association of Publishers for Special Sales) conference held in Philadelphia in November 2013. In this podcast, Larry, Dave and I talk about some of the presentations that we attended during the two-day event. We also discuss the importance of networking.
The APSS conference, although characterized as a “publishers” conference, is also a great resource for authors and micro publishers. There was a great deal of information available to all attendees. The APSS conference is a conference all three of us recommend. Since there were so many helpful websites, books, and other resources I have decided to list some of those below for your review.
I encourage you to think about putting this conference and the Summit (http://businessofwritingsummit.com) on your “conferences to do this year” list.
Here are some of the highlights:
Brian Jud, Executive Director of APSS and an author along with his partner Guy Achtzehn gave two great talks on building book sales through specialty markets. Brian has an excellent book available on building books sales through specialty markets called How to Make Real Money Selling Books.
Judith Briles, The Book Shepherd gave a wonderful presentation on Crowdsourcing and book marketing. Her latest book is called Author YOU: Creating and Building your Author and Book Platforms.
Amy Collins did a presentation on selling your book to big box stores. She has worked for F&W Media and others and now is the CEO of her own book distribution business called New Shelves Distribution. Amy has also spoken at the Business of Writing International Summit in Louisville (www.businessofwritingsummit.com)
Carol McManus gave a presentation on LinkedIn. Carol’s background was in social media for real estate agents. She now has her own consulting business, blog talk radio show and is an expert on LinkedIn.
We also talked about specialty markets for selling your books. Some of those markets are listed below:
- Military libraries
- Marine Corp Exchange Service www.cg-exchange.com
- PMG International Bookbuyer www.pmg-intl.com
- Homeschool associations
- Jewish Home Educators Network: www.snj.com/jhen
- Home Education Magazine www.homedmag.com and www.homeschooltoday.com
- Public Schools
- To find information on public schools see http://nces.ed.gov/ccd/schoolsearch
- Qualtiy Education Data at www.qeddata.com
- National Parks
- Christian books
- Supermarkets and Drugstores
- Wholesalers and Distributors
- Christian books
We also discussed selling your book through distributors such as Perseus, MidPoint Distributors, and others.
We would love to have you join us at the 2014 Summit on August 1-2 or for the Self-Publishing workshop held July 31. Here is the link:
Register now and take advantage of the early bird discount
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