TBOWT 023 – Article Marketing for Authors
This week’s podcast is about article marketing. What is it? How do I do it? Is it worthwhile as a way to build platform? Peggy and Larry will answer these questions and talk about the nuts and bolts of article marketing in today’s episode.
The Business of Writing Today Podcast: Where savvy writers go to make their books, their business.
Web site: http://tbowt.com
Sign up for our newsletter also
JOIN US AT THE BUSINESS OF WRITING SUMMIT 2012
We love to hear your comments and questions. Call us at:
e-mail us at:
Great site to look at self-publishing scams
What is article marketing — exactly?
Article marketing technically defined, is writing a series of articles, about a specific, well-researched and well-chosen topic that is related to your platform or genre. The series of articles (between 250 and 500 words typically) are then seeded on article marketing sites to be used as content for other websites. Each article contains a link back to the author’s website.
Who uses article marketing?
Anyone who wants to drive more traffic to their website
Article marketing, while new to authors, has been used by internet marketers, hoping to build their number of site visits and backlinks for years.
What should I do before I write my articles?
Choose your topic
Research keywords using Google Adwords, Keyword Reasearch Tool
Choose keywords what have at least 1,000 searches
Choose keywords that have relatively low competition
Pick several keywords and then use them several times in your articles
Peggy talks about keyword research, she recommends https://adwords.google.com/ Then click on Keyword Research Tool. We could do an entire show on keyword research. Get comfortable with this tool, and it will help you understand how people search for things on the internet. Your job is to choose several keywords or keyword phrases that are in your niche. Peggy gives some examples.
How do I get started?
Select a tightly defined topic for the articles you are going to write. Remember, these are short articles, usually 250-500 words (a page or two), and are loaded with keywords.
Write several articles, dozens is good, 100 is better. This will take awhile.
Decide on your topic.
• Find several keywords that are on topic.
• Use keywords/phrases that have at least 1000 searches
• Use keywords with less than 100,000 searches
Write several articles using the following guidelines:
• Always put one or more keywords or keyword phrases in the title of your article
• Use the keywords/phrase in the first paragraph of the article
• Always have a call to action at the end of the article
• Always give the link to your website at the bottom of the article
• Write at least a dozen articles
• If you want lots of action, write 100, or 150 articles
Upload the articles to one of the article marketing sites. Before uploading, always read the sites guidelines so that you understand your compensation, ownership rights, and link restrictions.
Before posting articles on any article marketing site, read the rules and know how you will be compensated.
You will also want to check out the categories for articles on the article marketing site. You want a category where the top five authors have written less than ten articles. Then, if you write 15 articles and they are accepted, you will be top ranking author in that category. This gives you more visibility and establishes you as an expert.
There are many more. For a list of article marketing sites see http://tbowt.com/article_marketing
• Seed the internet with links to your article by these methods.
• Answer related questions on answers.yahoo.com and link to your article
• Comment on blogs that discuss your topic and use your link
• Write articles for local papers, trade magazines and other specialty magazines to help increase your expertise and visibility as an author
More traditionally you can write articles for major trade publications, writer’s magazines, travel magazines that feature stories on your story settings, or local magazines and newspapers that might want a story that relates to your book.
Here’s an example, if you book takes place in Ireland in the nineteenth century, perhaps you could write an article about castles in Ireland in the 1800’s.
You are a wordsmith, write! Write books, write articles, write newsletters, and comment on blogs, forums, and answer sites every day. Do this every day for six months, and you will be amazed at how large your platform will become.
“Platforms are built one post, one comment, one tweet, one answer, one article, one book, and one presentation at a time.” Peggy DeKay
Keep on keeping one….Peggy DeKay
Peggy and Larry talk about the The Business of Writing Today Summit 2012.
Tons of great classes. This is a writer’s conference like no other. Here we focus on helping you make the most of your book, how to market yourself, and ingenious ways to build your platform, grow your readership, and promote your book. No matter where you are in the process of writing, promoting and selling your book there are great classes here for you. Talk with writers who have done it!
Seating is limited ….reserve your seat now!
August 11-12, 2012
We love to hear your comments, please leave us your -voicemail: 855-675-6225
e-mail us at